The global regulatory landscape is undergoing a profound transformation. The long-standing era of "consumer beware," where the burden of avoiding scams fell primarily on the individual, is rapidly ending. Across the world, from the FTC in the United States to the Payment Systems Regulator (PSR) in the UK, new regulations are directly holding organizations accountable for brand impersonation scams that target their customers.

Rapid technological innovation is greatly influencing the maturity of today’s threat landscape and the ways in which threat actors are choosing to target their victims. WMC Global expects global phishing attacks in 2025 to be heavily influenced by AI and emerging technology which will allow scammers to scale their campaigns efficiently. The rise of Rich Communications Services (RCS) messagingis also expected to present new smishing challenges as it bypasses traditional carrierfirewalls. Additionally, the spotlight on Telegram is driving threat actors to seek new ways of communing and driving up security around the platforms in which they congregate.WMC Global’s2025 threat predictionsare  detailed below.  

This blog is released in partnership with Mobile Ecosystem Forum (MEF), of which WMC Global is a proud member.