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October 14, 2014

AOL Teams with WMC Global and Media Thirst for Digital Ad Monitoring

 

WASHINGTON, October 14, 2014 – While accelerating its growth in the digital advertising space, AOL strives to improve quality and transparency within the advertising industry as a whole. In addition to its work with TrustInAds.org protecting people from malicious and deceptive online ads, AOL has teamed with WMC Global and Media Thirst to help support digital ad monitoring for AOL ad networks and properties, bolstering AOL’s top-tier advertising services.

 

Leveraging Media Thirst technology, now AOL can analyze the entire consumer-ad interaction and identify potential issues related to ad placement, rendering, and content and to landing pages. By monitoring ads running on both its networks and publisher pages, AOL can further enhance the advertising experience and optimize ad revenue.

 

With many AOL-branded properties and leading ad networks to its name, AOL prides itself on providing premium advertising experiences to advertisers, publishers, and consumers. In working with Media Thirst to capture ads exactly as consumers interact with them, AOL brings new levels of transparency to the advertising process, ensuring ads uphold quality standards and create positive consumer experiences.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

About WMC Global

Founded in 2006, WMC Global is the leader in mobile market monitoring and compliance assurance. WMC Global services increase marketplace vitality and success by promoting best practices, mitigating the risk of working with third parties, safeguarding consumers, and protecting brands against unwanted associations. Our solutions enable leading carriers and service providers to increase compliance and maintain healthy environments for mobile commerce.

About Media Thirst

At Media Thirst, we’re passionate about creating transparency around advertising practices, improving the state of the digital advertising industry for everyone: brands, ad and PR agencies, ad networks, affiliate marketers, publishers, legal teams, regulators, and, ultimately, consumers. We show brands how and where their ads are displayed, let publishers see what content is actually hosted on their sites, highlight potential risk in ad content and advertising practices for ad networks and affiliate marketers, help legal teams protect their clients from litigation, and show regulators the kinds of market practices that impact the consumers they’re trying to protect.

 

 

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