WASHINGTON, August 21, 2014 – Media Thirst, a digital ad monitoring company, joins the Online Trust Alliance (OTA) to enhance trust in digital advertising and to help protect the brands of online publishers. Media Thirst’s mission—monitoring digital advertising to create transparency around advertising practices and improve advertising quality—supports OTA’s work promoting industry self-regulation and advancing best practices in the digital space.
With advertising’s growing role in digital commerce, digital advertising issues have recently become a core focus of many government compliance efforts. As a member of OTA, Media Thirst promotes best practices in collaboration with digital compliance leaders to educate the industry and consumers about common advertising trends and issues as well as about effective industry self-regulation.
“Working with OTA is a logical step for us,” says Media Thirst president Ian Matthews. “Media Thirst specializes in bringing insight into how ads appear in the market and how they impact consumers. Coming to the table with other leaders in best practice development, we can help identify broader industry issues, foster consumer confidence, and improve the state of digital advertising as a whole.”
“The integrity of online advertising and trust in the sites we visit is being compromised by fraudulent business practices and cybercrime. Media Thirst is showing leadership in helping address some of the key issues impacting the integrity of the ad supply chain. We welcome their support and collaboration,” said Craig Spiezle, executive director and president, Online Trust Alliance.
With a proactive approach to ad monitoring and risk analysis, Media Thirst products record the entire consumer-ad interaction and identify potential problems. Media Thirst captures context pages, ad creative, redirect links, and landing pages, leveraging in-depth analysis to highlight issues related to ad content, placement, rendering, and compliance. Combined, Media Thirst products deliver a solution that helps companies uphold their standards, support advertising compliance, and regain control of the advertising process.
About Media Thirst
At Media Thirst, we’re passionate about creating transparency around advertising practices, improving the state of the digital advertising industry for everyone: brands, ad and PR agencies, ad networks, affiliate marketers, publishers, legal teams, regulators, and, ultimately, consumers. We show brands how and where their ads are displayed, let publishers see what content is actually hosted on their sites, highlight potential risk in ad content and advertising practices for ad networks and affiliate marketers, help legal teams protect their clients from litigation, and show regulators the kinds of market practices that impact the consumers they’re trying to protect.
About the Online Trust Alliance
The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices. OTA supports collaborative public-private partnerships, benchmark reporting, and meaningful self-regulation and data stewardship. Its members and supporters include leaders spanning the public policy, technology, ecommerce, social networking, mobile, email and interactive marketing, financial, service provider, government agency and industry organization sectors.