The problem in the PSMS environment is that not everyone is as careful with your brand or as respectful of your subscribers as you are. Most content providers play by the rules, but others submit compliant campaigns for carrier approval, then promptly launch noncompliant programs and advertising on your network using the shortcode you’ve just provisioned for them! For carriers who’ve yet to employ in-market monitoring, the first indication that anything is wrong comes with spikes in customer care calls. Unchecked, this problem can soon expand from operational to legal.

The only sure way to detect and eliminate such undesirable activity on your network is with The PSMS Industry Monitor Report and WMC Global’s Enforcement and Response Service. Our proactive in-market monitoring solution stops lawless content providers and affiliate marketers in their tracks, mitigating risk to your brand, your operations, and your bottom line.