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PSMS Program In-Market Monitoring
PSMS Programs
In addition to standard, English language offerings, PSMS programs come in various other shapes and sizes. And, WMC Global’s PSMS Program In-Market Monitoring Service and Enforcement and Response Service cover the gamut:
- Spanish Language Programs—Translation and analysis of Spanish language advertising to determine whether the offering meets all the same standards as its English language counterparts
- Advertising-to-Children Programs—Analysis of all advertising to determine whether placement of the creative (e.g., TV channel, publication, Website) is targeting children
- WAP-Billed Programs—Analysis of programs using off-deck billing methods but with all interaction via WAP (i.e., mobile Internet) pages (WAP-billed programs are audited according to WAP Opt-In Audit Standards.)
- WAP Advertising for PSMS Promotions—Analysis of advertising on mobile Internet sites intercepted at least four times daily
- Abbreviated Dialing Programs—Analysis of off-deck, premium-billed programs using interactive voice response (IVR) or intelligent device interactivity initiated
 by dialing a # or ** number and pressing SEND (includes digital recordings of IVR interactions)
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Direct Mail Programs—Analysis of national and local mass mailings, scratch cards, and other such direct-to-consumer advertising
WMC Global also offers Standard-Rate SMS Program Monitoring, which addresses the problems posed by spam and the abuse of customers who participate in standard-rate SMS programs.
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