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Wireless Media Consulting Implements New Portal Functionality |
Updates Allow Options for Viewing In-Market Monitoring Data |
FAIRFAX, VA, May 15, 2009—Today, Wireless Media Consulting (WMC) announced that, for user convenience, it has implemented new functionality on its WMC In-Market Monitoring Portal. These features allow wireless carriers, as well as aggregators managing the content providers that operate on their wireless network, to further customize in-market monitoring data searches via the portal. In addition, Flash has been eliminated, and the new cleaner page, with smaller graphics can accommodate more content.
Now, carriers and aggregators can choose the number of links to Program Violation Notices, also known as failure forms, they wish to view on a page. Moreover, aggregators can search for their content based on carrier. “Once again, user feedback has driven our development systems,” Ian Matthews, WMC president and chief operating officer, acknowledged. “We’re working continually to streamline processes and WMC tools to make accessing in-market monitoring data as effortless as possible for our carrier clients, aggregators, and content providers.”
About Wireless Media Consulting
Wireless Media Consulting (WMC) is the exclusive provider of in-market compliance monitoring to Tier 1 U.S. wireless carriers. Every month, our team of highly trained media analysts intercepts in market—as the consumer experiences them—more than 25,000 PSMS advertising campaigns and audits the associated creative for compliance with Mobile Marketing Association Consumer Best Practices and carrier-specific policies. Then, we report our findings to our carrier clients and assist with enforcing established standards. WMC media analysts also audit and report on SMS message flows generated during program opt-in and participation. In addition, we assist carriers with PSMS program preapproval services and industry consulting services.
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