|
Wireless Media Consulting Releases Updates to WMC In-Market Monitoring Portal |
Market Leader Enhances Access to Data and Process Functionality |
FAIRFAX, VA, February 27, 2009—Wireless Media Consulting (WMC), the leader in in-market monitoring of PSMS programs, announced today its latest version of the WMC In-Market Monitoring Portal. Several enhancements enable aggregators, content providers, and wireless carriers to monitor their compliance environments efficiently in real time. This recent update includes the following:
- Statistical analysis module that allows carriers to review the compliance status of any aggregator, content provider, or shortcode on their network, for any time period.
- New “Last Review Date” feature that allows carriers to see, in real time, when WMC media analysts last reviewed a content provider’s violation.
- New login feature that allows aggregators to view open and closed audits, in real time.
- New ticketing system that combines audit and ticket numbers.
- New numbering scheme for every advertising interception, allowing content providers and aggregators to reference specific interceptions more easily in Enforcement and Response Service communications.
- Support for Florida Attorney General PSMS advertising standards, including color brightness and pixel distance measurement criteria.
“As a matter of course, we entertain suggestions from our carrier clients as well as content providers and aggregators to improve the monitoring and compliance environment for all players,” explained Ian Matthews, WMC president and chief operating officer. “These latest updates to our portal will, we hope, help streamline the process and, by extension, create a more positive purchase experience for the consumer community.”
About Wireless Media Consulting
Wireless Media Consulting (WMC) is the exclusive provider of in-market compliance monitoring to Tier 1 U.S. wireless carriers. Every month, our team of highly trained media analysts intercepts in market—as the consumer experiences them—more than 25,000 PSMS advertising campaigns and audits the associated creative for compliance with Mobile Marketing Association Consumer Best Practices and carrier-specific policies. Then, we report our findings to our carrier clients and assist with enforcing established standards. WMC media analysts also audit and report on SMS message flows generated during program opt-in and participation. In addition, we assist carriers with PSMS program preapproval services and industry consulting services.
|
