|
Canadian
Wireless
Telecommunications
Association
Selects WMC Global
for
Common
Short
Codes
Monitoring |
FAIRFAX, VA, February 1, 2010—WMC
Global
announced
today
its
selection
by
the
Canadian
Wireless
Telecommunications
Association
(CWTA)
as
the
vendor
to
perform
in-market
monitoring
of
advertising
for
third-party
content
providers'
SMS
programs,
for
products
such
as
ringtones,
wallpapers,
games,
videos
and
text
alerts,
as
well
as
for
other
services
accessible
to
Canadian
customers
via
text
messaging
on
their
wireless
handsets.
This
initiative,
developed
by
CWTA,
aims
to
ensure
that
content
providers
operating
on
the
Canadian
carriers'
networks
comply
with
a
common
set
of
standards.
"We
are
delighted
CWTA
has
chosen
us
for
monitoring
SMS
program
advertising
in-market,"
said
WMC
Global
Chief
Marketing
Officer
Robin
Thompson.
"We
look
forward
to
helping
ensure
a
positive
experience
for
all
Canadian
wireless
customers
who
use
short
codes."
WMC
Global
was
established
in
the
U.S.
in
2006
in
response
to
an
early
PSMS
market
seeking
to
establish
oversight
to
protect
the
U.S.
carriers
and
their
subscribers
from
noncompliant
advertising
practices
and
questionable
programs
operating
on
the
carrier
networks.
Now
it
protects
carriers
and
customers
in
the
U.S.,
Canada,
Australasia,
and
Europe
by
providing
in-market
monitoring
of
PSMS
and
WAP
programs,
mobile
applications,
interactive
voice
services,
age
verification
systems,
and
mobile
advertising.
About WMC Global
WMC
Global
constitutes
the
industry
standard
for
in-market
monitoring,
with
operations
and
clients
in
the
U.S.
and
Canada,
Australasia,
and
Europe.
The
company
provides
in-market
monitoring
of
SMS,
PSMS,
WAP,
premium
IVR
programs,
mobile
app
stores,
and
age
verification
systems
for
wireless
carriers
and
industry
associations.
Every
month,
our
team
of
highly
trained
media
researchers
and
analysts
intercepts
in
market—as
the
consumer
experiences
them—more
than
40,000
advertising
campaigns
for
wireless
data
services
and
audits
the
advertising
and
underlying
service
for
compliance
with
industry
and
carrier-specific
policies.
Then,
we
report
our
findings
to
our
carrier
and
industry
association
clients
and
assist
with
enforcing
established
standards.
In
addition,
we
assist
carriers
with
program
preapproval
and
onboarding
services,
and
industry
consulting
services.
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