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Virgin Mobile USA Launches Its In-Market Monitoring Program |
Wireless Carrier Keeping an Eye on PSMS Activity on Its Network |
FAIRFAX, VA, January 1, 2009—Following several months of trials, Virgin Mobile USA has officially launched its in-market monitoring program with Wireless Media Consulting (WMC) in the driver’s seat. WMC developed the in-market monitoring concept for the U.S. wireless carriers in 2005, commencing service in early 2006. Now, WMC has added Virgin Mobile USA to its growing client portfolio with in-market monitoring of PSMS programs operating on the carrier’s network coupled with one of WMC’s signature offerings, Enforcement and Response Service. The latter component involves WMC media analysts working directly with content providers, and the aggregators who manage them, via email to resolve violations related to their PSMS programs and advertising campaigns.
“We are delighted that Virgin Mobile USA is the latest carrier to adopt our PSMS Program In-Market Monitoring and Enforcement and Response Services to ensure a positive customer experience for PSMS users,” commented WMC vice president of business development Robin Thompson. “The WMC team looks forward to providing Virgin Mobile USA with the same level of protection that has established us as the industry standard for in-market monitoring.” In-market monitoring of PSMS programs is proactive tracking of third-party content provider advertising to ensure these programs are running according to carrier-specific policies and Mobile Marketing Association Consumer Best Practices.
About Wireless Media Consulting
Wireless Media Consulting (WMC) is the exclusive provider of in-market compliance monitoring to Tier 1 U.S. wireless carriers. Every month, our team of highly trained media analysts intercepts in market—as the consumer experiences them—more than 25,000 PSMS advertising campaigns and audits the associated creative for compliance with Mobile Marketing Association Consumer Best Practices and carrier-specific policies. Then, we report our findings to our carrier clients and assist with enforcing established standards. WMC media analysts also audit and report on SMS message flows generated during program opt-in and participation. In addition, we assist carriers with PSMS program preapproval services and industry consulting services.
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