|
Sprint Extends Its Relationship with WMC for In-Market Monitoring Services |
Tier 1 Wireless Carrier Increases Control of PSMS Activity on Its Network |
FAIRFAX, VA, January 1, 2009—Sprint has renewed its partnership, through 2009, with Wireless Media Consulting (WMC) for enhanced in-market monitoring support. Major improvements include monitoring of SMS “message flows” and WAP billing experiences to ensure all premium applications running over the Sprint network comply fully with the carrier’s standards and Mobile Marketing Association Consumer Best Practices. Using a complex set of tools and methodologies, WMC replicates handset interaction with premium wireless programs exactly as Sprint subscribers experience them.
SMS message flows are essentially text message communications between wireless content providers and Sprint subscribers during the sale of items such as chat programs or ringtones, text alerts, and games downloaded to the customer’s mobile handset. WAP billing is the process whereby all payment screens for wireless content are presented to the customer via the mobile Internet, rather than by PSMS. “With the launch of our latest cutting-edge tools for monitoring both SMS message flows associated with purchase of premium wireless content and WAP billing payment experiences,” said Robin Thompson, WMC’s vice president of business development, “Sprint continues to lead the marketplace in ensuring the safety of its subscribers in new market areas.”
About Wireless Media Consulting
Wireless Media Consulting (WMC) is the exclusive provider of in-market compliance monitoring to Tier 1 U.S. wireless carriers. Every month, our team of highly trained media analysts intercepts in market—as the consumer experiences them—more than 25,000 PSMS advertising campaigns and audits the associated creative for compliance with Mobile Marketing Association Consumer Best Practices and carrier-specific policies. Then, we report our findings to our carrier clients and assist with enforcing established standards. WMC media analysts also audit and report on SMS message flows generated during program opt-in and participation. In addition, we assist carriers with PSMS program preapproval services and industry consulting services.
|
