PSMS Program In-Market Message Flow Monitoring

WMC Global media analysts also audit SMS message flows triggered by a customer’s response to an advertised PSMS program. Our approach using keywords and online advertisements intercepted during in-market monitoring ensures an accurate audit of the actual customer experience, rather than the customer experience as described in the content provider’s program brief. Like audits of advertising creative, these audits are performed according to message flow audit standards based on industry standards, individual carrier policy, or both.