The Back Story

They say “necessity is the mother of invention,” and some content providers’ often serious disregard for both the spirit and the letter of Mobile Marketing Association (MMA) Consumer Best Practices (CBP) is exactly what prompted WMC Global’s founders to put on their entrepreneurial thinking caps in late 2005.

As early as the 1990s, some of the individuals who'd one day come together as the WMC Global team worked in the wireless data services environment in Europe and the U.K., where SMS had already exploded virally. When SMS subsequently came into common use in the U.S., we were first on the scene, making it happen. Before long, however, we recognized the need for market oversight: wireless carriers simply were unable to monitor the vast wireless environment effectively and control PSMS program activity on their own networks. So, in January 2006, we established Wireless Media Consulting, the company that would grow rapidly into WMC Global, and The PSMS Industry Monitor Report was born. Today, WMC Global intercepts in market, audits, and reports on tens of thousands of PSMS programs and related SMS message flows every month. Based on carrier approval of audit results, we then work directly with content providers and aggregators to enforce industry and carrier standards. In addition, WMC Global team members assist carriers with PSMS program preapproval services and industry consulting services.